01
Technical SEO
- What it is
- Review crawl access, indexability, canonicals, redirects, sitemaps, structured data, mobile delivery and performance signals.
- Why it matters
- Search engines need consistent technical routes before content can be evaluated reliably.
- When to use it
- Use during a build, migration, redesign or when Search Console and crawl evidence show technical issues.
Business benefits
- — Cleaner crawl paths
- — Reduced duplicate or conflicting signals
- — A documented technical priority list
03
On-page SEO
- What it is
- Align page purpose, headings, titles, descriptions, internal links and useful copy with a distinct search intent.
- Why it matters
- A page should answer a defined need rather than repeat keywords or compete with another page on the same site.
- When to use it
- Use for service, solution and resource pages after their roles are mapped.
Business benefits
- — Clear page intent
- — More useful content hierarchy
- — Reduced cannibalisation risk
04
Content strategy
- What it is
- Map brand, commercial, industry and educational topics to separate useful pages and realistic publishing responsibilities.
- Why it matters
- Topical authority depends on maintained, evidence-based content rather than volume alone.
- When to use it
- Use when the business can supply subject knowledge, approvals and a sustainable review process.
Business benefits
- — Intent-led topic map
- — Natural internal linking
- — Clear publishing and evidence boundaries
05
Website audits
- What it is
- Combine crawl, metadata, content, linking and rendered-page evidence into prioritised findings.
- Why it matters
- An audit separates actual blockers from assumptions and provides a baseline before changes.
- When to use it
- Use before a migration, major content programme or when search discovery is unclear.
Business benefits
- — Evidence-based priorities
- — Clear severity and ownership
- — A repeatable validation baseline
06
Google Search Console
- What it is
- Review verified search-property data such as indexing states, sitemap processing, queries and page signals.
- Why it matters
- First-party search data helps distinguish discovery, indexing and performance questions.
- When to use it
- Use after authorised property access is available and enough data exists for the question being asked.
Business benefits
- — Indexing evidence
- — Query and page context
- — Validation after technical changes